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Northern California Summer Show 2024


  • Roebbelen Center - The Grounds Roseville, CA (map)

The Western Winter Sports Reps Association (WWSRA) is a not-for-profit, membership-run association that has been successfully producing regional trade shows and demos in the outdoor, snowsports, and active lifestyle industries for 70 years. Over this span of seven decades we have worked with 6000+ reps and thousands of retailers in a dynamic and ever-changing environment.

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January 9

Northern California January Show

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June 10

Grassroots Connect Show